Buying terms in plain English: licence, accuracy, screening and delivery
Before you buy B2B data from us, here's what you're agreeing to and what you get, without the small print. Your written quote confirms the details for your order.
The licence
When you buy a list you're buying the right to use it for 12 months, as often as you like, for your own marketing: post, phone and email, within the rules below. It isn't for resale, and you can't pass it to another company to use. When the 12 months are up, stop using the records you haven't turned into customers or enquiries, or buy a fresh list: by then a fair number of businesses will have changed.
Accuracy
We guarantee that at least 95% of the records you buy are accurate. Records are checked by telephone researchers every day, and businesses that have closed or moved are updated or removed. Counts on this site were last updated in November 2026, and your free count is always taken from the live data.
If your list falls below the guaranteed level, we'll either replace the inaccurate records with ones that match your original selection, or refund the cost of those records. To claim, tell us in writing within 30 days of delivery (6 weeks for returned post) and send the evidence: returned mail or a Royal Mail returns report, notes of numbers that were dead or reached a different business, or a bounce report. A record counts as inaccurate if the post comes back as gone away or undeliverable, the number is unobtainable or reaches a different business, the named contact has left, or the email hard bounces. The guarantee covers the data itself, not campaign results or whether your emails land in the inbox.
TPS and CTPS screening
Phone numbers are screened against the Telephone Preference Service (TPS) and the Corporate TPS before the list is sent. The screening is good for 28 days from the date you receive the list. If you'll be calling for longer, screen again before each new round, and keep your own list of anyone who asks not to be called.
Delivery
Lists are sent as Excel or CSV files by secure email transfer, usually within 24 hours of payment. Each file has one row per business, with a column for each field.
Minimum order and before you pay
The minimum order is £300 plus VAT. Ask for a free count for your exact selection: sector, area, size and the fields you need. We'll send the count, sample records and a written quote. There's no obligation to buy.
The marketing rules you agree to follow
Business-to-business marketing is legal in the UK, but the Privacy and Electronic Communications Regulations (PECR) and UK GDPR set some rules:
| Channel | Sole traders and ordinary partnerships | Companies, LLPs, charities, public bodies |
|---|---|---|
| Post | Allowed | Allowed |
| Sales calls | Not if the number is on the TPS | Not if the number is on the CTPS |
| Marketing email and text | Prior consent needed | Allowed if you identify yourself and offer an opt-out |
Where a record names a person, you need a lawful basis (usually legitimate interests), you must tell them where you got their details, normally within a month, and you must stop if they object. Each sector page shows how many businesses in that sector are sole traders or partnerships, using ONS figures, because that decides how much of the list you can email. The ICO publishes full guidance on direct marketing and PECR.
What we don't promise
We sell data, not results. We'll make sure the list matches the businesses you asked for and tell you how many records have each field, but we can't promise any number of replies or sales: that depends on your offer, your price and your follow-up.
Questions about the terms
What does a 12-month multi-use licence mean?
You can use the list as many times as you like for 12 months from when you receive it: several mailings, calling rounds and email campaigns. It's for your own business's marketing. You can't sell it, share it with another business or keep using it after the 12 months.
What does the 95% accuracy guarantee cover?
At least 95% of the records you buy are guaranteed to be accurate. Records are checked by telephone researchers every day, and businesses that close or move are updated or removed. If your list falls short, we'll replace the inaccurate records or refund their cost: tell us within 30 days of delivery (6 weeks for returned post) with evidence such as returned mail, call notes or a bounce report.
Is the data TPS and CTPS checked?
Yes. Phone numbers are screened against the TPS and CTPS before the list is sent, and that screening covers 28 days from when you receive it. If you're still calling after that, screen the numbers again, because businesses register all the time.
Questions about the terms? Email [email protected].