Where can I buy a list of UK accountants with decision-maker emails?
You can buy it here. We hold 16,595 UK accountancy and bookkeeping practices, 15,049 of them with a named contact (usually a partner, director or the owner) and 8,064 with that person's email address. Every record has a postal address and phone number.
Ask for a free count for your area: you'll get sample records and a written quote before you decide.
What you get when you buy accountants data
A record is one accountancy practice at one address: the firm's office, or for many sole practitioners, the place they work from. Here's how many of the 16,595 records carry each way of reaching them.
| Channel | Records with it | Share | Coverage | What it means for accountancy practices |
|---|---|---|---|---|
| Post | 16,595 | 100% | Strong | Every practice has a full address, so a letter or brochure can go to all of them. Post also reaches the practices where we have no email. |
| Phone | 16,595 | 100% | Strong | Every record has a number. Small practices often answer the phone themselves, so you tend to reach the person who decides. |
| Named contact | 15,049 | 91% | Strong | Nine in ten records name someone, so letters and calls can be addressed to a person, not "the partner". |
| Email | 8,064 | 49% | Strong | Close to half the practices come with the named contact's own email: enough to run an email campaign on its own. |
| General email | 4,768 | 29% | Usable, with care | The practice inbox (info@, enquiries@). Useful as a fallback, but it's usually read by whoever is on reception. |
Firms with several offices appear once per office, so a regional firm may show up four or five times. That's useful if each office makes its own decisions, and wasteful if your offer is bought centrally. Tell us which you want when you ask for a count.
The types of accountancy practices you can choose from
Bookkeepers are held separately from accountancy practices. Take them if you sell cloud software, payroll tools or anything a one-person bookkeeping business uses. Leave them out if you need firms that sign off accounts or do audit work.
| Type | Records | Phone numbers | Named contacts | Named emails |
|---|---|---|---|---|
| Accountancy practices (accounts, tax, audit, advice) | 14,421 | 14,421 | 13,018 | 7,273 |
| Bookkeeping businesses | 2,174 | 2,174 | 2,031 | 791 |
Who the named contacts are
In a small practice the named contact is normally the owner: the person who does the work, signs the cheques and picks the software. In larger firms you'll more often get a partner or director, and some records name a practice manager, who usually runs the office, IT and suppliers but needs a partner to sign off bigger spends.
- Partner
- Managing partner
- Director
- Sole practitioner or owner
- Practice manager
- Office manager
If you sell practice software, IT or office services, ask for practice managers first and partners where there isn't one. If you sell to the firm's clients through the firm (referral schemes, finance, insurance), the partner is the right person.
Selections worth paying for with accountancy practices
You can narrow accountants data in several ways. Some are worth the effort for this sector, some barely change what you get.
| Select by | For accountancy practices | Why |
|---|---|---|
| Postcode area or radius | Worth it | Accountants still win most clients locally, and plenty of suppliers to them work locally too. A radius around your office keeps the list to firms you can visit. |
| Number of employees | Worth it | This is the split that matters most: a one-person practice and a 40-person firm buy very differently. Ask for the size bands that match your price point. |
| Type of business | Worth it | Accountancy practices or bookkeepers, or both. See the table above. |
| Records with an email only | Worth it | With 8,064 named emails, an email-only list is big enough for a proper campaign, and it's cheaper than the whole list. |
| Independents or groups | Sometimes | Worth it if you only want to deal with each firm once. Otherwise multi-office firms are a small part of the list. |
| Job title | Sometimes | Useful for reaching practice managers. For most small practices the owner is the only named contact anyway. |
| Turnover | Rarely needed | Employee size tells you more about a practice than turnover, and is easier to match to your offer. |
How much does accountants data cost?
Every record in an order is charged at the rate for the size of the whole order.
16,595 records16,595 ÷ 1,000 × £220
Price excluding VAT£3,650.90
8,064 records8,064 ÷ 1,000 × £245
Price excluding VAT£1,975.68
2,174 records2,174 ÷ 1,000 × £295
Price excluding VAT£641.33
1,200 records1,200 ÷ 1,000 × £295
Price excluding VAT£354
| Records in the order | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
The whole list, at 16,595 records, falls in the £220 band. Taking the email-only slice (8,064 records) moves you to £245 per 1,000 but halves the bill. If you plan to post and call as well, the whole list costs less per contact.
Licence, accuracy, screening and delivery
With accountants, timing matters. Most practices are at full stretch in the run-up to the Self Assessment deadline on 31 January, so many buyers mail or call in the autumn and again from February. The 12-month licence covers both rounds from one purchase. Phone screening covers 28 days, so screen again before a second calling round.
The full terms in plain English are on our buying terms page.
Using accountants data legally
| Legal form (ONS) | UK workplaces | Share | Marketing email (PECR) | Sales calls |
|---|---|---|---|---|
| Companies | 35,590 | 86% | Allowed with your identity and an opt-out | Check the CTPS |
| Sole traders | 4,095 | 10% | Prior consent needed | Check the TPS |
| Partnerships | 1,335 | 3% | Prior consent needed (LLPs and Scottish partnerships: as companies) | Check the TPS (LLPs: the CTPS) |
| Charities, non-profits and mutuals | 150 | under 1% | Allowed with your identity and an opt-out | Check the CTPS |
| Public sector (central government, local authority, public corporation) | 100 | under 1% | Allowed with your identity and an opt-out | Check the CTPS |
| All UK workplaces in SIC 69201, 69202 | 41,270 | 100% |
For accountants, this is good news: the large majority are limited companies or LLPs, so a business-to-business email campaign doesn't need prior consent as long as you identify yourself and include an easy opt-out. The sole practitioners are the exception: email them only with consent, or reach them by post or a TPS-screened call instead.
Accountants handle client data for a living, and some will ask where you got their details. Under UK GDPR you need to tell named contacts where their details came from, normally within a month of first using them, and you must stop if they object. Put a short line about the source in your first email or letter.
Before you buy accountants data: questions to settle
- Accountancy practices, bookkeepers, or both? Bookkeepers suit software and payroll offers; practices suit anything needing a qualified firm.
- One record per office or one per firm? Multi-office firms appear once per office.
- Which size of practice can afford your product? Pick employee size bands rather than taking everyone.
- Who should the letter or email go to: the owner or partner, or the practice manager?
- Will you email the sole practitioners? If not, plan post or screened calls for them.
- When will you send? Avoid the weeks before 31 January, when most practices have no time for anything new.
Questions about buying accountants data
Where can I buy a list of UK accountants with decision-maker emails?
You can buy it here. We hold 16,595 UK accountancy and bookkeeping practices, 15,049 of them with a named contact (usually a partner, director or the owner) and 8,064 with that person's email address. Every record has a postal address and phone number.
Ask for a free count for your area: you'll get sample records and a written quote before you decide.
Can I buy a list of accountancy firms in just my area?
Yes. Accountants data can be cut to a region, county, postcode area or a radius around your postcode. You only pay for the records in that area, although a smaller order is charged at a higher rate per record.
Is it cheaper to buy only the accountants with email addresses?
The total is lower: 8,064 records with a named email cost £1,975.68 excluding VAT, against £3,650.90 for all 16,595. But the rate per record is higher, because the order is smaller. If you'll also post or phone, the whole list is better value.
Do I get the partner's name or just the firm?
Most records name a person: 15,049 of the 16,595 practices have a named contact, usually a partner, director or the owner. Your free sample shows exactly what the records look like.
Can I use the accountants list more than once?
Yes. You get a 12-month multi-use licence, so you can mail, call and email the same practices as often as you like during that year, for your own business. It isn't for resale.
How much does accountants data cost?
All 16,595 records: £3,650.90 excluding VAT, at £220 per 1,000. The 8,064 with a named email: £1,975.68. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.