Where can I buy a list of UK schools with head teacher and business manager emails?
You can buy 26,821 UK school records from us, covering state primary and secondary schools, independent schools and special schools. 25,937 of them name a member of staff, and 18,732 (about 70%) include that person's own email address. Every record has a postal address and the school phone number. Ask for a free count by school type and area, and you will see the exact split before you pay anything.
What you get when you buy schools data
One record is one school at one address, with the main office number. This is how much of the list you can reach by each route.
| Channel | Records with it | Share | Coverage | What it means for schools |
|---|---|---|---|---|
| Post | 26,821 | 100% | Strong | Every school has a full postal address. Post is opened by the school office, so a named addressee helps your letter reach the right desk. |
| Phone | 26,821 | 100% | Strong | All 26,821 records carry a phone number. It rings the school office, which screens calls hard in term time; ask for the named person and be ready to leave a message. |
| Named contact | 25,937 | 97% | Strong | 25,937 records name someone, nearly the whole list. You can address almost every letter and email to a person rather than to the head teacher by title. |
| Email | 18,732 | 70% | Strong | 18,732 records give the named person's own email, about seven in ten schools. That is strong enough to run email as your main channel and use post for the rest. |
| General email | 9,710 | 36% | Usable, with care | 9,710 records hold the school's general office address. It is read by office staff who deal with parents first, so treat it as a back-up route, not your way to the budget holder. |
A record is a school, not a trust and not a local authority. A school that belongs to an academy trust is still its own record, with its own address, phone number and contact. That suits anything a single school buys for itself. It works less well for big contracts that the trust buys once for all its schools: you could pay for ten records that all lead back to one central buyer. If your product is bought at trust level, look at a sample of records for your area before ordering and judge how many separate decisions you are really buying.
The types of schools you can choose from
Pick types by what you sell, not by habit. Primary schools make up most of the list, so they drive most of the cost: drop them if your product is for older pupils, exams or careers. Take the two secondary types together for anything aimed at 11 to 18 year olds; the split between local authority and foundation rarely changes who buys. Independent schools charge fees and run their own finances, so they suit premium services and things paid for outside public funding. Special schools are worth adding for therapy, sensory, access and specialist learning products, and worth leaving out if your offer assumes a mainstream classroom.
| Type | Records | Phone numbers | Named contacts | Named emails |
|---|---|---|---|---|
| Primary and junior schools (local authority) | 15,066 | 15,066 | 14,605 | 10,681 |
| Primary and junior schools (foundation) | 4,663 | 4,663 | 4,532 | 3,357 |
| Secondary schools (local authority) | 2,048 | 2,048 | 1,987 | 1,380 |
| Secondary schools (foundation) | 1,959 | 1,959 | 1,904 | 1,306 |
| Independent schools | 1,684 | 1,684 | 1,588 | 1,092 |
| Special schools | 1,401 | 1,401 | 1,321 | 916 |
Who the named contacts are
In most state schools the named contact is the head teacher or the school business manager. The head decides what the school needs; the business manager usually holds the budget, gets the quotes and raises the order, so for services, contracts and equipment they are often the better first contact. In independent schools the bursar plays that money role and the head (sometimes called the principal) leads on teaching. In special schools the head is often closely involved in buying, because much of what they buy is specialist. In a school that is part of an academy trust, larger spending may be signed off by the trust's central team rather than the named person at the school.
- Head teacher
- Principal
- School business manager
- Bursar
- Deputy head teacher
- Office manager
- SENCO
Choose the title by what you are asking for. A workshop, visit or teaching resource is a head teacher's call. Facilities, catering, insurance, software and staffing go to the business manager or bursar. Only ask for a SENCO if your offer is about special educational needs; your count will show how many records name one.
Selections worth paying for with schools
Each selection makes the list smaller. A smaller order can fall into a higher price band per 1,000 records, so pay for a cut only when it changes which schools you reach.
| Select by | For schools | Why |
|---|---|---|
| Type of business | Worth it | The most useful cut for schools. Choose from the six types above so you only pay for the age groups and school kinds your product suits. |
| Region or county | Worth it | Worth it for anyone who visits schools, runs trips or covers a sales patch. Term dates also vary by area, so a regional order is easier to time. |
| Postcode area or radius | Worth it | Best for local services such as coaching, cleaning, maintenance or supply staff, where you can only serve schools within reach. |
| Job title | Sometimes | Useful when your offer clearly belongs to the head or clearly to the business manager or bursar. Leave it open if either could say yes. |
| Number of employees | Sometimes | A rough guide to school size. Helpful for products priced per pupil or per class; not needed for things every school buys. |
| Records with an email only | Sometimes | Keeps about seven in ten schools, so you lose fewer than with most sectors. Only worth it if you will not post or call the rest. |
| Independents or groups | Sometimes | Ask how schools in an academy trust are treated before relying on this cut. If you only sell to trusts centrally, it may help; for single-school sales, skip it. |
| Turnover | Rarely needed | School budgets don't behave like company turnover, so this cut tells you little about what a school can spend. Use type and size instead. |
How much does schools data cost?
Every record in an order is charged at the rate for the size of the whole order.
26,821 records26,821 ÷ 1,000 × £195
Price excluding VAT£5,230.10
18,732 records18,732 ÷ 1,000 × £220
Price excluding VAT£4,121.04
19,729 records19,729 ÷ 1,000 × £220
Price excluding VAT£4,340.38
4,007 records4,007 ÷ 1,000 × £270
Price excluding VAT£1,081.89
| Records in the order | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
Price tip: the secondary schools alone come to £1,081.89 because a small order is charged at a higher rate per record. If you also sell to independent or special schools, add them to the same order rather than buying them later: the whole order is priced by its total size, so one combined order can drop you into a cheaper band.
Licence, accuracy, screening and delivery
A 12-month licence fits the school year well. You can write in the summer term about September, then follow up the same schools in the spring without paying again. Staff often move on at the end of the summer term, so the named contact on a record bought in July may have changed by autumn: order close to the time you plan to send. If you call, remember the 28-day screening window, and plan calls for term time when the office is staffed.
The full terms in plain English are on our buying terms page.
Using schools data legally
| Legal form (ONS) | UK workplaces | Share | Marketing email (PECR) | Sales calls |
|---|---|---|---|---|
| Companies | 2,230 | 7% | Allowed with your identity and an opt-out | Check the CTPS |
| Sole traders | 225 | 1% | Prior consent needed | Check the TPS |
| Partnerships | 50 | under 1% | Prior consent needed (LLPs and Scottish partnerships: as companies) | Check the TPS (LLPs: the CTPS) |
| Charities, non-profits and mutuals | 1,710 | 6% | Allowed with your identity and an opt-out | Check the CTPS |
| Public sector (central government, local authority, public corporation) | 25,810 | 86% | Allowed with your identity and an opt-out | Check the CTPS |
| All UK workplaces in SIC 85200, 85310 | 30,025 | 100% |
Schools are about as straightforward as B2B data gets on email rules. Most of the workplaces in the table above are public bodies. Academies are run by academy trusts, and an academy trust is a charitable company limited by guarantee. The ICO says you can email any corporate body, which it describes as a company, Scottish partnership, limited liability partnership or government body. Independent schools are the mixed part: many are companies or charities, but a few are run by a sole owner or partnership, and those count as individuals who must consent first. If you email independent schools, check how each one is set up. A named person's work email is still personal data, so data protection law applies to how you use and keep it. Keep a list of schools that ask you to stop, and screen future mailings against it, as the ICO recommends.
Before you buy schools data: questions to settle
- Which of the six school types can buy from you? Dropping primary schools, or adding special schools, changes the order more than any other choice.
- Does the school decide, or the trust? If trusts buy your product centrally, many school records may lead to one buyer.
- Head, business manager or bursar? Settle whose name you want before the count, so the quote matches your offer.
- When are the holidays where you are sending? Term dates vary across the UK, and academies can set their own, so a mailing can land in an empty office.
- Which budget year are you aiming at? Academy trust accounts run to 31 August; maintained schools report to their local authority on a different financial year. Ask your prospects when their budget is set.
- Do you need schools outside England? Ask your count how schools in Scotland, Wales and Northern Ireland appear across the six types before you rely on the split.
- Have you checked the sample? Look at a few named contacts against the school websites before you pay.
Questions about buying schools data
Where can I buy a list of UK schools with head teacher and business manager emails?
You can buy 26,821 UK school records from us, covering state primary and secondary schools, independent schools and special schools. 25,937 of them name a member of staff, and 18,732 (about 70%) include that person's own email address. Every record has a postal address and the school phone number. Ask for a free count by school type and area, and you will see the exact split before you pay anything.
Can I buy a list of school business managers' emails only?
You can ask for the named contact to be the business manager (or bursar in independent schools) and take only records with a named email. Not every school names a business manager, so the free count will show how many records have that title with an email for your area.
Should I buy academy trusts or individual schools?
Our records are individual schools. That is the right buy if each school decides for itself, which is common for resources, trips and visits. If your product is bought once for a whole trust, expect several records to lead back to the same central team, and size your order with that in mind.
When is the best time to buy schools data?
Buy shortly before you plan to send, not months ahead. Teachers and heads often move on at the end of the summer term, and a list bought in term time gives you the full 12-month licence to follow up through the school year. Avoid sending during the holidays where your schools are.
Is it legal to email schools without their consent?
For state schools, generally yes: they are public bodies or academy trusts, which are corporate bodies under the email rules, as long as you say who you are and give an easy opt-out. Take care with independent schools run by a sole owner or partnership, who count as individuals.
How much does schools data cost?
All 26,821 records: £5,230.10 excluding VAT, at £195 per 1,000. The 18,732 with a named email: £4,121.04. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.